Belonging to a Smoke Free Future
There’s nothing quite like the feeling of belonging. Being closer to those who matter the most.
It's about belonging.
Let’s celebrate this collective progress. The spirit of togetherness, and our shared support for one another.
With IQOS you can enjoy more of these moments. Where everyone feels the same warmth, but no one feels the need to say it.
This product is not risk-free. It contains nicotine, which is addictive. Only for use by adults who would otherwise continue to smoke or use nicotine products.
I IQOS because...
This product is not risk-free and contains nicotine, which is addictive.
Only for use by adults who would otherwise continue to smoke or use nicotine products.
IQOS emits less harmful chemicals than cigarettes
Cigarettes burn tobacco, which produces high amounts of carbon monoxide. IQOS doesn’t burn tobacco, producing on average 98% less carbon monoxide (CO) and significantly lower levels of other harmful chemicals compared to cigarettes.^
* PMI Financials or estimates, IQOS user panels and PMI Market Research. Status as of September 2020. IQOS users who have completely quit cigarettes and for whom PMI HeatSticks represent at least 70% of their past 7-day heated tobacco consumption.
IMPORTANT INFORMATION: This does not mean a 98% reduction in risk. IQOS is not risk-free, and delivers nicotine which is addictive.
^Source: We measured the levels of certain harmful chemicals prioritised for reporting by renowned public health organisations, and these are reduced on average by 95% compared to the smoke of a cigarette (nicotine excluded).