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This website contains information about our smoke-free products and we need your age to make sure that you are an adult in Lebanon who would otherwise continue to smoke or use nicotine products. Our nicotine and tobacco products are not an alternative to quitting and are not designed as cessation aids. They are not risk free. They contain nicotine, which is addictive. Only for use by adults. Please visit the Important Information page of this website for further risk information.

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IQOS ILUMA Series
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IQOS ILUMA Series
IQOS ILUMA i PRIME

Most refined and advanced.

IQOS ILUMA i

Familiar design. Enhanced experience.

IQOS ILUMA i ONE

Pocket-sized all-in-one design.

IQOS ILUMA

Effortless and familiar.

TEREA flavours
DELIA flavours
IQOS ILUMA accessories
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New IQOS ILUMA i

Your moment. Your Choice. Curious?

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BONDS by IQOS Series
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BONDS by IQOS Series
BONDS by IQOS

New all-in-one device

Blends Flavors
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Hand holding a blue BONDS by IQOS heated tobacco device

BONDS by IQOS

For when you want a tobacco experience without smoke. Discover more
Tobacco Sticks
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Tobacco Sticks
TEREA Sticks

for IQOS ILUMA

DELIA Sticks

for IQOS ILUMA

BLENDS Sticks

for BONDS

Heet Sticks

for IQOS ORIGINALS

Fiit Sticks

for lil SOLID

Find your TEREA

An ever-expanding world of tobacco taste.

Curious? Shop now
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Engrave and personalize your IQOS

What is IQOS?
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What is IQOS?
What is IQOS?
What is Bonds by IQOS?
What is IQOS heated tobacco?
What are TEREA sticks?
What are DELIA sticks?
What are BLENDS sticks?
Backed by Science
News and Events
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Flexible and effortless heated tobacco devices

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What is IQOS heated tobacco?

What is
heated tobacco?

Heated tobacco is an alternative to smoking. It's real tobacco, just heated instead of burnt. That's why heated tobacco doesn't produce smoke, cigarette smoke smell or ash. Instead it delivers real tobacco taste and experience.

How does IQOS heated tobacco work?

IQOS heated tobacco devices use advanced technology to heat specially designed tobacco sticks at a lower temperature than cigarettes, avoiding combustion. Since the tobacco doesn’t burn, IQOS releases 95% less harmful chemicals* than cigarettes.
Discover Terea Tobacco Sticks

IMPORTANT INFORMATION: It does not necessarily equal a 95% reduction in risk. IQOS is not risk-free. 

* Reductions in levels of the 9 harmful chemicals the World Health Organization recommends to reduce in cigarette smoke, which do not include nicotine. See Important Information Section.

How to use our
heated tobacco
technology

When you insert a SMARTCORE tobacco stick into your IQOS ILUMA, the SMARTCORE technology inside your device cleverly heats the stick from its core without burning it. A controlled process, it unlocks the taste of real tobacco and delivers a cigarette-like experience* for up to 6 minutes, or 14 puffs (whichever comes first).

*3 months clinical studies conducted in US and Japan with 160 adult smokers each under real conditions.

SMARTCORE
INDUCTION

The IQOS ILUMA range brings the latest advancements in Heat Not Burn technology, powered by an innovative SMARTCORE INDUCTION system.

This technology allows IQOS ILUMA devices to deliver a heated tobacco experience through the expertly crafted SMARTCORE INDUCTION SYSTEM, featuring a central metal heating element within the SMARTCORE STICK. The innovative setup ensures effortless insertion and removal of the stick, leaving no tobacco residue and eliminating the need to clean the heating chamber. With its advanced design, the induction heating system simplifies the heated tobacco experience like never before.

Learn more about the technology behind the IQOS ILUMA

Explore the IQOS ILUMA i range.

IQOS ILUMA i PRIME

Aspen Green

Our most refined
and advanced.

Learn more

IQOS ILUMA i

Terracotta

For a flexible and effortless
experience.

Learn more

IQOS ILUMA i ONE

Violet

Compact device. Seamless
experience.

Learn more

Hard to choose?

Compare IQOS devices to see which device is right for you.

IQOS ILUMA i PRIME

New

Most refined and advanced.

$95

  • check Touch Screen
  • check Pause Mode
  • check FlexBattery
  • check FlexPuff
  • check Autostart
  • check Up to 3 consecutive uses*
Shop now

IQOS ILUMA i

New

Familiar design. Enhanced experience.

$55

  • check Touch Screen
  • check Pause Mode
  • check FlexBattery
  • check FlexPuff
  • check Autostart
  • check Up to 3 consecutive uses*
Shop now

IQOS ILUMA i ONE

New

Pocket sized. All-in-one design.

30 $

  • check Touch Screen
  • check Pause Mode
  • check FlexBattery
  • check FlexPuff
  • check Autostart
  • check 20 consecutive uses
Shop now
An IQOS ILUMA Holder and Pocket Charger

IQOS ILUMA

Effortless and familiar.

$45

  • check Touch Screen
  • check Pause Mode
  • check FlexPuff
  • check Autostart
  • check Up to 3 consecutive uses
Shop now

BONDS by IQOS

The all-in-one device that
fits perfectly in the hand.

$20

  • check Touch Screen
  • check Pause Mode
  • check FlexPuff
  • check Autostart
  • check Up to 25 consecutive uses
Shop now
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*Only available in Performance Mode when pause is not activated.

Heated tobacco device, e-cigarette, cigarette: what are the differences?

IQOS ILUMA heated tobacco devices gently heat real tobacco.
By contrast, e-cigarettes vaporize liquids, and cigarettes burn tobacco.

Heating tobacco

Heating tobacco means:

  • No fire and no hot embers
  • No cigarette smoke
  • No unpleasant smoke smell
  • No ash flying around

With IQOS you will enjoy:

  • Real tobacco
  • Varieties of tobacco sticks flavours
  • Less harmful chemicals compared to cigarettes*and cigarette-like satisfaction**

Important information: IQOS ILUMA is not risk-free.

Discover more about IQOS

* Reductions in levels of the 9 harmful chemicals the World Health Organization recommends to reduce in cigarette smoke, which do not include nicotine.See Important Information on IQOS.com

** Based on clinical studies, aerosol chemistry and declaration of satisfaction level from 600 adult consumers in Japan, 2022.

The majority of smokers who switch to IQOS completely quit cigarettes.*

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* PMI Financials or estimates, IQOS user panels and PMI Market Research as of June 2023. PMI heat-not-burn product users who have completely quit cigarettes and for whom PMI tobacco sticks represent at least 70% of their past 7-day heated tobacco consumption.

Your benefits with IQOS ILUMA i:

  • Real tobacco experience thanks to real tobacco
  • Gently heated through the revolutionary SMARTCORE INDUCTION SYSTEM
  • IQOS ILUMA i emits 95% less harmful chemicals compared to cigarettes.*
  • No fire, no ash, no cigarette smoke smell

Important information: This does not necessarily equal a 95% reduction in risk. IQOS ILUMA i is not risk-free.

Shop IQOS ILUMA i

* “95% less” represents the average reduction in levels of the 9 chemicals recommended for reduction in cigarette smoke by the World Health Organization, which do not include nicotine. See Important Information on IQOS.com

New

Our best heated tobacco devices to date.

Experience next level tobacco enjoyment with the stylish IQOS ILUMA PRIME, the iconic IQOS ILUMA or the convenient IQOS ILUMA ONE. 
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Discover IQOS ILUMA

This is how intuitively IQOS ILUMA works.

How it works:
IQOS ILUMA PRIME

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How it works:
IQOS ILUMA

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How it works:
IQOS ILUMA ONE

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Real tobacco.

Discover TEREA tobacco sticks, specially designed for IQOS ILUMA

  • The highest level of attention to detail in the production.
  • Consistently pleasant tobacco experience.
  • Different flavors from intense and roasted to fine and soft.
Find exactly the tobacco flavor that suits you.
Discover TEREA

More to discover with IQOS service and privileges.

Care you can count on, privileges to inspire you.
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