Welcome to a smoke free futureIQOS is a brand with a big vision: to replace every cigarette for all adult smokers who would otherwise continue to smoke.
If you’re an adult smoker looking for a better alternative to continued smoking, IQOS is here to support you on your journey. Just like the 11 million adult IQOS users around the world* who are already on that same journey.
By offering a modern twist on the classic taste of tobacco, IQOS is at the forefront of science to help make real change a reality.
This year sees a huge milestone for the IQOS community. Find out more
IQOS 3 and IQOS 3 MULTI are now sold in cities in 43 markets around the world. IQOS parent company, Philip Morris International, spends 92% of all R&D and 60% of all commercial expenditure on smoke-free products.
IQOS next generation device, the pioneering 2.4 PLUS, is launched in 21 markets. A year later, it is available to adult customers in 38 markets. In 2017 it wins a GOOD DESIGN® Award from the annual presentations made by the Chicago Athenaeum [Museum of Architecture and Design] and Metropolitan Arts Press.
PMI’s first commercial heat-not-burn device is launched in Japan and Italy. A year later the product is named IQOS and is made available in Portugal, Romania, Russia and Switzerland.
PMI expands its R&D facilities focusing on alternatives to cigarettes by opening a new research laboratory in Singapore. Today, over 400 R&D experts are working on IQOS technologies around the world.
Forward strides into smoke-free alternatives to cigarettes, soon to become IQOS, levels up in 2008 with a new dedicated R&D centre in Switzerland.
While PMI’s research into heated tobacco alternatives goes back to the early 1990s, 2007 marks a turning point when a heat-not-burn prototype using HeatControl™ technology is developed. The device is a technological step forward but is ergonomically awkward.
IQOS emits 95% less harmful chemicals compared to cigarettes.*
Important information: it does not necessarily equal 95% reduction in risk. IQOS is not risk-free. *”95% less” represents the average reductions in levels of a range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette (3R4F).
Unlike cigarettes, IQOS has no lit end or second-hand smoke.
Important information: IQOS is not risk-free.
Most smokers who switch to IQOS completely quit cigarettes.*
*Source: PMI Financials or estimates, IQOS user panels and PMI Market Research.
We IQOS because…
Discover why millions of adult smokers around the world have switched to IQOS.*
**Although IQOS does not produce tar, IQOS is not risk-free, and provides nicotine which is addictive.
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