A real and better alternative to continued smoking.

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The US Food & Drug Administration (FDA) concluded that based on available scientific evidence:

IQOS heats tobacco but does not burn it.

The absence of combustion significantly reduces the production of harmful or potentially harmful chemicals.

Scientific studies show that switching completely from cigarettes to IQOS significantly reduces your body’s exposure to harmful or potentially harmful chemicals.*

Important information: IQOS is not risk-free.
It delivers nicotine, which is addictive.
*Source: FDA’s marketing order for the IQOS system dated July 7, 2020.
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How IQOS works

State of the art technology and pioneering science are the backbone of IQOS. We knew it would take a huge advancement to begin changing the future of tobacco enjoyment. And with IQOS, we’ve achieved just that.

Through IQOS HeatControl™ Technology we are able to heat tobacco up to 350°C, without burning it.

The result? The taste of real tobacco with less of what you don’t want. No fire, no ash, no cigarette smoke and less harmful chemicals.