IQOS
Imagine tobacco enjoyment without fire, ash and cigarette smoke. IQOS reinvents tobacco enjoyment. Heating tobacco instead of burning it. No fire means no cigarette smoke smell to enjoy moments you know, and moments you get to rediscover.
A real and better alternative to continued smoking.
What is IQOS?
IQOS is a real and better alternative to cigarettes with heat at the heart of it all.
Heating tobacco, rather than burn it, is what sets us apart and allows us to release the true taste of real tobacco.
This is what makes switching completely to IQOS a satisfying and less harmful alternatives to continued cigarette smoking.*
*Based on the totality of evidence available for IQOS in comparison with continuing to smoke.
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IQOS Benefits
The US Food & Drug Administration (FDA) concluded that based on available scientific evidence:
IQOS heats tobacco but does not burn it.
The absence of combustion significantly reduces the production of harmful or potentially harmful chemicals.
Scientific studies show that switching completely from cigarettes to IQOS significantly reduces your body’s exposure to harmful or potentially harmful chemicals.*
Important information: IQOS is not risk-free.
It delivers nicotine, which is addictive.
It delivers nicotine, which is addictive.
*Source: FDA’s marketing order for the IQOS system dated July 7, 2020.
How IQOS works
State of the art technology and pioneering science are the backbone of IQOS. We knew it would take a huge advancement to begin changing the future of tobacco enjoyment. And with IQOS, we’ve achieved just that.
Through IQOS HeatControl™ Technology we are able to heat tobacco up to 350°C, without burning it.
The result? The taste of real tobacco with less of what you don’t want. No fire, no ash, no cigarette smoke and less harmful chemicals.
About us
IQOS belongs to Philip Morris International (PMI), one of the world’s leading tobacco companies. Premium tobacco is what we do best – six of the top 15 international brands in the world sit within our portfolio. But tomorrow looks different. Innovation is in our blood – it all started with a dream to replace cigarettes with better alternatives. We found the best scientists, invested over 6 billion dollars and spent almost 10 years to perfect the IQOS design, science and technology that you know today. There are already millions of IQOS users worldwide, each having successfully switched to IQOS.