Heating technology devices.
Real tobacco. Just heated.

Always ready.
Enjoy two consecutive uses without recharging. Our fastest charging holder to date. Elegance included.
Discover Better
Switching to IQOS isn’t for just a single day. We’re here for you all the way.

Because IQOS doesn’t burn tobacco, it emits 95% less harmful chemicals than cigarettes.*
*”95% less” represents the average reductions in levels of a range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette (3R4F).

Most smokers who switch completely, quit cigarettes.
*Important information: It does not necessarily equal 95% reduction in risk. *IQOS is not risk-free.

No fire. No ash. No second-hand smoke.*
*Important information: It does not necessarily equal 95% reduction in risk. *IQOS is not risk-free.
