A totally new experience in tobacco taste and flavor.
We strive to ensure the best tobacco taste experience by combining the superior quality tobacco in HEETS with IQOS HeatControl™ Technology. This precisely heats tobacco to produce the best balance in taste and flavor, with no burning. You’ll find switching from cigarettes to IQOS an easy and very satisfying journey.
IQOS HEETS is the #1 heat-not-burn tobacco product choice in more than 48 markets.*
A wide range of unique flavor choices allows you to discover your perfect flavor.
*Based on PMI estimates as of January 2019.