Discover the product features of IQOS.

Our best alternative for tobacco taste.

A better choice.


Adult smokers can live balanced lives by enjoying satisfying and less harmful alternatives to continued cigarette smoking. IQOS is a better choice than continued smoking with all the tobacco satisfaction you need.

Cigarette-like satisfaction – with 95% less harmful chemicals compared to cigarettes.*

Round-the-clock expert customer care and support on your journey as you switch from cigarettes to IQOS.

Important information: It does not necessarily equal a 95% reduction in risk. IQOS is not risk-free. * Average reductions in levels of a broad range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette (3R4F).

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FDA authorization

IQOS is the first and only tobacco heating system authorized by the US Food & Drug Administration (FDA) as part of the Modified Risk Tobacco Product application process, concluding that switching completely from cigarettes to IQOS reduces your body's exposure to harmful or potentially harmful chemicals*.

Important information: IQOS is not risk free.
It delivers nicotine, which is addictive.

*Source: PMI 3month reduced exposure studies conducted in Japan and the US in near real world conditions. These studies measured exposure to 15 harmful chemicals, and compared to the levels observed in smokers who switched to IQOS with levels measured in smokers who continued to smoke cigarettes.

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No fire, no ash, less smell

Enjoy your IQOS moments when it is the right moment.

Unlike cigarettes, IQOS can't burn you. Since no tobacco is burned and no fire is involved, there’s no lit end, and no falling ash to make a mess.