The IQOS ILUMA i Electric Purple: More than a colour
Electric Purple is not just another shade, it’s a bold new chapter in the IQOS ILUMA i story. Available across the entire range
(IQOS ILUMA i PRIME,
IQOS ILUMA i and
IQOS ILUMA i ONE),
this vibrant colour represents curiosity in motion: daring, dynamic and unforgettable.
Each device in IQOS ILUMA i family is powered by the SMARTCORE INDUCTION SYSTEM™, a bladeless heating innovation for consistent experience with TEREA tobacco sticks and DELIA tobacco sticks, specially designed to work exclusively with IQOS ILUMA devices.
But Electric Purple is more than just a colour. It embodies the IQOS belief that Curiosity is Electric, it’s that spark of energy when you see, feel, or experience something new. It’s not only about color, but also about style, expression, and individuality.
Smart Features that spark curiosity
- Touch Screen: check your device status and personalise your experience with a simple tap.
- Pause Mode:
pause your moment for up to 6 minutes and resume right where you left off. *
- FlexBattery:
choose your rhythm and enjoy multiple consecutive uses.
- FlexPuff:
you may get 4 extra puffs. **
- Autostart: the device activates automatically when a stick is inserted, making use seamless and effortless.
- Up to 20 uses per full charge: designed to keep up wherever curiosity takes you.
From the premium elegance of
IQOS ILUMA i PRIME,
to the balanced design of
IQOS ILUMA i
and the compactness of
IQOS ILUMA i ONE,
the range blends cutting-edge technology with a personal touch. And now, with Electric Purple, it adds a permanent colour that doesn’t just complement your style, it amplifies it.
Is the new IQOS ILUMA i Electric Purple different from other IQOS ILUMA i Devices? Is it a Limited-Edition Device?
No, the IQOS ILUMA i Electric Purple is not a new model or a limited-edition device. It’s a permanent colour option added to the IQOS ILUMA i range. It’s available across all three devices: IQOS ILUMA i PRIME, IQOS ILUMA i and IQOS ILUMA i ONE.
Alongside Electric Purple, the IQOS ILUMA i devices come in a variety of colours to suit your style. IQOS ILUMA i and the IQOS ILUMA i ONE share a vibrant palette of five colours, including Electric Purple, Breeze Blue, Digital Violet, Leaf Green, and Midnight Black. IQOS ILUMA i PRIME introduces its own elegant selection featuring Electric Purple, Breeze Blue, Garnet Red, and Midnight Black.
Reasons to choose IQOS ILUMA i Electric Purple
Choosing IQOS ILUMA i Electric Purple means more than picking a device. It’s about embracing advanced features and a bold design that reflects your style. Here’s why:
- 1. Authentic Taste: Experience authentic tobacco taste with TEREA or DELIA Tobacco sticks, expertly crafted exclusively for IQOS ILUMA. Whether you prefer classic, or menthol flavors, there’s a flavour to match your curiosity.
- 2. Heated, Not Burned: IQOS ILUMA i heats tobacco sticks from the inside with no smoke and no ash.
- 3. Smart Features: From Pause Mode and FlexBattery for IQOS ILUMA i PRIME and IQOS ILUMA i to FlexPuff for IQOS ILUMA i PRIME, IQOS ILUMA i and IQOS ILUMA i ONE.
- 4. Seamless Experience: Autostart function make use effortless and intuitive.
- 5. Connected Experience: With the IQOS app, you can customise vibrations, check device status, and enhance your experience in a way that feels personal and unique.
- 6. Stylish design: Electric Purple isn’t just a shade, it’s curiosity in colour. Vibrant, contagious, unforgettable, it elevates your style.
- 7. The Chance to Win with Electric Dreams: With the new IQOS ILUMA i Electric Purple or any other IQOS ILUMA i device, you have the chance to win one of the two Electric Dreams, whether you’re a new adult IQOS user or already part of the IQOS community. Terms and Conditions apply.
Start Dreaming Electric: Win one of the 2 Electric Dreams and other electrifying surprises
The new IQOS ILUMA i Electric Purple is more than a colour, it’s your ticket to unforgettable experiences. By participating, you can get the chance to access local electric dream and enter to win one of two Electric Dreams,
each designed to turn curiosity into stories you’ll never forget. (Terms and Conditions apply.)
How to take part
- New to IQOS? If you are an adult smoker, you’ll enter the draw for a chance to win one of the two unforgettable Electric Dreams when you buy any IQOS ILUMA i device, including the new Electric Purple.
- Already part of the IQOS CLUB? Play the game on IQOS CLUB to enter the draw for a chance to win one of the two unforgettable Electric Dreams. Terms and Conditions apply.
The two Electric Dreams invite you to experience curiosity in its most unforgettable forms. Hear ice sing in Slovenia at Beats Below Zero where a glacial cave echoes digital sounds for a unique concert. But you could also follow the music beneath the Saharan stars in Morocco with Midnight Mirage where fire, bass and dreams rise together in a surreal spectacle. Each experience is electric, unforgettable, and designed for the curious who live for stories worth telling. Terms and Conditions apply.
Where to buy IQOS ILUMA i Electric Purple
IQOS ILUMA i Electric Purple is available both online and in-store. Explore the full range and purchase your favourite device online:
Want to see the new Electric Purple color in person? Use the
IQOS Store Locator
to find your nearest store and experience the full power of curiosity.
*Only available in Performance Mode, during the first 3 minutes or 8 puffs of the experience. When pause is activated, Performance Mode gives you up to two consecutive experiences and pause is available only for one of them.
**FlexPuff is designed to work with tobacco sticks. Activation and number of puffs depends on individual usage patterns, thus extra puffs might not apply to all adult consumers and/or experiences. FlexPuff does not activate when pause is used.
This product is not risk free and provides nicotine, which is addictive. Only for use by adults.
