A new brand of sticks for IQOS ILUMA

DELIA: A new brand of sticks for IQOS ILUMA

We know that IQOS users love it most when we add new sticks to the assortment. But this time we did not limit ourselves to another taste, but launched a whole new brand of sticks for IQOS ILUMA — DELIA.

IQOS ILUMA is our most advanced device, the next generation of tobacco heating gadgets. With innovative induction heating technology, a next-level taste, and a design that has been repeatedly awarded the Red Dot Design Award.* So we believe that IQOS ILUMA users deserve the perfect experience and sticks with different flavors, with and without capsules, with the ability to choose the design and even the price of the sticks.

*Winner of the 2022 Red Dot Award Product Design, more details about the award red-dot.org/about-red-dot

That's why we are launching DELIA — a new brand of sticks for IQOS ILUMA, with a new minimalist design and flavors.

What is DELIA

DELIA is a new brand of sticks for the IQOS ILUMA tobacco heating system.

If it were necessary to put all the most important things about DELIA in 3 points, it would be them:

• Suitable for IQOS ILUMA. Not compatible with IQOS older models (which have a heating blade).
• New classic flavors
• They differ from TEREA in the recipe of the tobacco mixture and tastes, but otherwise they have a similar composition and structure.

Delia sticks are made of high-quality tobacco processed using a special technology and moistened with glycerin. Inside the stick, as well as in TEREA, there is a built-in heating element - a thin metal plate. When you turn on IQOS ILUMA, the device starts generating an electromagnetic field that heats this metal plate. And she, in turn, heats up the tobacco in the drain until the aerosol evaporates. Due to the fact that the heating element is "hidden" inside the stick, we get the largest area of contact of tobacco with the heating surface, the highest quality heating and a rich taste of the aerosol throughout the entire session of using IQOS.

Like TEREA, the DELIA drain is covered on both sides with plug filters, so the tobacco does not come into direct contact with the device and does not contaminate it. So with DELIA, your IQOS ILUMA will never need to be cleaned.

What flavors does DELIA have?

DELIA appears in Lebanon with 3 flavors:
• DELIA Classic Gold is a a mellow and aromatic tobbaco blend.
• DELIA Classic Silver is a light tobacco blend.
• DELIA Classic Red is a full-bodied toasted tobbaco blend.