Is IQOS less toxic?
This is just a glimpse of our work. These tests were crucial before we moved on to test IQOS with thousands of adult smokers who voluntarily participated in our clinical study programme and ultimately allowed us to commercialize our products.
Cigarettes expose others to smoke – IQOS ILUMA doesn't.
IQOS ILUMA doesn’t produce smoke or second-hand smoke.
It produces a tobacco vapor that contains significantly less harmful chemicals*, resulting in less impact on the air around you and others compared to cigarette smoke.
Clinical studies.
These studies show that when smokers switch to IQOS, their body absorbs significantly lower levels of harmful chemicals, which in turn results in favourable changes in a number of risk markers selected because of their known association with smoking-related diseases. But it doesn't end there.
Cigarettes expose others to smoke – IQOS ILUMA doesn't. IQOS ILUMA doesn’t produce smoke or second-hand smoke. It produces a tobacco vapor that contains significantly less harmful chemicals*, resulting in less impact on the air around you and others compared to cigarette smoke.
IQOS satisfaction.
The absolute best choice remains to quit tobacco and nicotine use altogether. IQOS is not an alternative to cessation. It delivers nicotine, which is addictive.
Long-term studies.
We also monitor reports of health effects now that the product is used by millions of adult users. Long-term studies will eventually help us to evaluate the potential disease–specific risk reduction of IQOS. Gathering data to answer this question takes time, but it’s the right choice. So far, all the data we’ve seen points in the right direction.