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This website contains information about our smoke-free products and we need your age to make sure that you are an adult in Lebanon who would otherwise continue to smoke or use nicotine products. Our nicotine and tobacco products are not an alternative to quitting and are not designed as cessation aids. They are not risk free. They contain nicotine, which is addictive. Only for use by adults. Please visit the Important Information page of this website for further risk information.

What is IQOS heated tobacco?

What is heated tobacco?

What is heated tobacco?

Our heated tobacco devices are electronic devices that heat real tobacco. Unlike cigarettes, the tobacco is not burned but gently heated.

Next level tobacco experience.

Hard to choose?

Compare IQOS devices to see which device is right for you.

A jade green IQOS ILUMA PRIME device and holder

IQOS ILUMA PRIME

Refined and advanced.

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An IQOS ILUMA Holder and Pocket Charger

IQOS ILUMA

Effortless and familiar.

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An IQOS ILUMA ONE device.

IQOS ILUMA ONE

Pocket-sized and ideal on the go.

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BONDS by IQOS

New

The all-in-one device that
fits perfectly in the hand.

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lil SOLID Ez Product

lil SOLID Ez

All-in-one heated tobacco device.

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Heated tobacco device, e-cigarette, cigarette: what are the differences?

IQOS ILUMA heated tobacco devices gently heat real tobacco.
By contrast, e-cigarettes vaporize liquids, and cigarettes burn tobacco.

Heating tobacco

Heating tobacco means:

  • No fire and no hot embers
  • No cigarette smoke
  • No unpleasant smoke smell
  • No ash flying around

With IQOS you will enjoy:

  • Real tobacco
  • Varieties of tobacco sticks flavours
  • Less harmful chemicals compared to cigarettes*and cigarette-like satisfaction**

Important information: IQOS ILUMA is not risk-free.

* Reductions in levels of the 9 harmful chemicals the World Health Organization recommends to reduce in cigarette smoke, which do not include nicotine.See Important Information on IQOS.com

** Based on clinical studies, aerosol chemistry and declaration of satisfaction level from 600 adult consumers in Japan, 2022.

The majority of smokers who switch to IQOS completely quit cigarettes.*


* PMI Financials or estimates, IQOS user panels and PMI Market Research as of June 2023. PMI heat-not-burn product users who have completely quit cigarettes and for whom PMI tobacco sticks represent at least 70% of their past 7-day heated tobacco consumption.

Your benefits with IQOS ILUMA:

  • Real tobacco experience thanks to real tobacco
  • Gently heated through the revolutionary SMARTCORE INDUCTION SYSTEM
  • IQOS ILUMA emits 95% less harmful chemicals compared to cigarettes.*
  • No fire, no ash, no cigarette smoke smell

Important information: This does not necessarily equal a 95% reduction in risk. IQOS ILUMA is not risk-free.

* “95% less” represents the average reduction in levels of the 9 chemicals recommended for reduction in cigarette smoke by the World Health Organization, which do not include nicotine. See Important Information on IQOS.com

New

Our best heated tobacco devices to date.

Experience next level tobacco enjoyment with the stylish IQOS ILUMA PRIME, the iconic IQOS ILUMA or the convenient IQOS ILUMA ONE. 

This is how intuitively IQOS ILUMA works.

How it works:
IQOS ILUMA PRIME

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How it works:
IQOS ILUMA

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How it works:
IQOS ILUMA ONE

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Real tobacco.

Discover TEREA tobacco sticks, specially designed for IQOS ILUMA

  • The highest level of attention to detail in the production.
  • Consistently pleasant tobacco experience.
  • Different flavors from intense and roasted to fine and soft.
Find exactly the tobacco flavor that suits you.

More to discover with IQOS service and privileges.

Care you can count on, privileges to inspire you.