Tobacco experience as it should be

IQOS has real tobacco, free from fire, ash and smoke and delivers cigarette like satisfaction without the cigarette like smell. IQOS is the better alternative to smoking.

Curious about IQOS?

Discover what real users say about their experience.

A change in perspective
is all it takes


As humans, we move forward. And always find a better way. Together, we find amazing every day.

A change in perspective is all it takes. Welcome to the world of IQOS, where things are simply amazing.


Better just got better

With rapid charge and two consecutive uses.


From our family to you

The elegant and compact style of IQOS now provides two consecutive uses without any holder recharge.

Our all in one pocket size solution; alone or to complement your IQOS experience.

Designing a smoke-free future

After thousands of years of burning tobacco, we have made it our mission to give adult smokers who would otherwise continue to smoke, access to better alternatives.