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IQOS Heated Tobacco for a Future Without Smoke

What is IQOS?

IQOS offers adult smokers something different to cigarettes. We’re distinctive by design, as our products do not burn tobacco. What we offer is better, satisfying alternatives to continued smoking with our range of smoke-free products.*

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Important information: IQOS is not risk-free.
IQOS Device
IQOS 3 DUO

Always ready.

IQOS heats tobacco instead of burning it, making IQOS and HEETS the perfect combination to enjoy the real taste of tobacco without the smoke.

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Plain and simple.

lil SOLID 2.0's pin heating technology without fire, ash and smoke.

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We IQOS because…

Discover why millions of adult smokers around the world have switched to IQOS.*

Satisfying
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Satisfying
No tar**
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No tar**
No Smoke
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No Smoke
*Source: Status as of June 2019. Exclusive Heat-Not-Burn users that are using HeatSticks for more than 70% of their past 7 days consumption. PMI Financials or estimates, IQOS user panels and PMI Market.

**Although IQOS does not produce tar, IQOS is not risk-free, and provides nicotine which is addictive.

Designing a smoke-free future

From burning to heating, From cigarette smoke to tobacco vapour. After years of burning tobacco, we have made it our mission to give adult smokers who would otherwise continue to smoke or use other nicotine products access to better alternatives to cigarettes.

PMI research and development