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What is IQOS?

IQOS offers adult smokers something different to cigarettes. We’re distinctive by design, as our products do not burn tobacco. What we offer is better, satisfying alternatives to continued smoking with our range of smoke-free products.*

Discover IQOS
Important information: IQOS is not risk-free.
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TOGETHER.
FORWARD.

Change starts with the smallest of steps. Whether you’re an adult smoker ready to move on to a better alternative to continued smoking, or you’ve already made the switch, IQOS is by your side.*

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*Important information: IQOS is not risk free.

IQOS Device
IQOS 3 DUO

Always ready.

IQOS heats tobacco instead of burning it, making IQOS and HEETS the perfect combination to enjoy the real taste of tobacco without the smoke.

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IQOS Sign Image

Compare devices

Find your perfect IQOS match.

IQOS 3 DUO

IQOS 3 DUO

Ready when you are.

IQOS 3 MULTI

IQOS 3 MULTI

Portable. Use 10 times, then recharge.

Compare the range

Better for us.

IQOS heats tobacco, without burning it. That makes for a better alternative to cigarettes, emitting 95% less harmful chemicals than cigarettes.** No smoke, no ash, no lingering smell.

See the benefits

IMPORTANT INFORMATION: It does not necessarily equal a 95% reduction in risk. IQOS is not risk-free.

** ”95% less” represents the average reductions in levels of a range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette (3R4F). See Important Information on IQOS.com

We IQOS because…

Discover why millions of adult smokers around the world have switched to IQOS.*

Satisfying
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Satisfying
No tar**
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No tar**
No Smoke
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No Smoke
*Source: Status as of June 2019. Exclusive Heat-Not-Burn users that are using HeatSticks for more than 70% of their past 7 days consumption. PMI Financials or estimates, IQOS user panels and PMI Market.

**Although IQOS does not produce tar, IQOS is not risk-free, and provides nicotine which is addictive.

Make it yours.

Customise IQOS to suit your style. Make a bold statement, dress it up in a variety of design combos. Whatever you choose, bring your true colours to your IQOS experience.

Personalize your IQOS

Designing a smoke-free future

From burning to heating, From cigarette smoke to tobacco vapour. After years of burning tobacco, we have made it our mission to give adult smokers who would otherwise continue to smoke or use other nicotine products access to better alternatives to cigarettes.