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taste character and find the right HEETS flavor for you

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What is IQOS

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WHAT IQOS USERS SAY

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Tobacco experience as it should be

IQOS has real tobacco, free from fire, ash and smoke and delivers cigarette like satisfaction without the cigarette like smell. IQOS is the better alternative to smoking.

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A change in perspective
is all it takes

As humans, we move forward. And always find a better way. Together, we find amazing every day.

A change in perspective is all it takes. Welcome to the world of IQOS, where things are simply amazing.

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Better just got better

With rapid charge and two consecutive uses.

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From our family to you

The elegant and compact style of IQOS now provides two consecutive uses without any holder recharge.

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Our all in one pocket size solution; alone or to complement your IQOS experience.

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Every element counts

Behind each IQOS are years of scientific research and technological expertise. It was our dream and our team of scientists’ ingenuity that enabled us to develop HeatControl™ Technology. HeatControl™ Technology heats tobacco up to 350°C, instead of burning it. IQOS delivers the best when it comes to science and technology.

GET THE FACTS ABOUT IQOS

First For IQOS

The US Food and Drug Administration, is a government agency that regulates the manufacturing, marketing, and distribution of tobacco products in the US.

IQOS is the first and only tobacco heating system authorized in the US as a Modified Risk Tobacco Product with reduced exposure information.

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Important information: IQOS is not risk-free.

It delivers nicotine, which is addictive.

*Source: FDA’s marketing order for the IQOS system dated July 7, 2020.

The science of IQOS

We’re dedicated to helping you switch completely to IQOS and leave cigarettes behind for good, and we have science on our side to do it. For the past 10 years, we, at PMI, invested and built a team of over 400 scientists with one goal: creating an alternative to cigarettes for those adults who would otherwise continue smoking. As a result, IQOS is a true product of passion and dedication.

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Designing a smoke-free future

After thousands of years of burning tobacco, we have made it our mission to give adult smokers who would otherwise continue to smoke, access to better alternatives.

We Care

Discover your personal taste character and find the right HEETS flavor for you

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