IQOS - Heated tobacco.
Real alternatives. Real satisfaction.
Real advanced alternatives to smoking that bring you taste satisfaction and less risk compared to cigarettes.Shop now
We choose better together
IQOS is a better choice than continued smoking. IQOS emits an average 95% lower levels of harmful chemicals compared to cigarettes.*Discover more
Important information: It does not necessarily equal a 95% reduction in risk. IQOS is not risk-free.
Better is up to us.
No smoke, less smell than cigarettes, no negative impact on indorr air quality.*Discover more
*Source: PMI study conducted under ISO standards simulating real-world scenarios and based on threshold limits established by existing air quality guidelines.
Important information: IQOS is not risk-free.
We IQOS because…
Discover why millions of adult smokers around the world have switched to IQOS.*
What is IQOS?
IQOS offers a range of heated tobacco, designed to provide a satisfying taste experience without ash, smoke and less smell than cigarettes.Discover more