IQOS - Heated tobacco.
Real alternatives. Real satisfaction.
Real advanced alternatives to smoking that bring you taste satisfaction and less risk compared to cigarettes.
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Better choice
IQOS is a better choice than continued smoking. IQOS emits an average 95% lower levels of harmful chemicals compared to cigarettes.*
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*Average reductions in levels of a broad range of harmful chemicals (excluding nicotine)
compared to the smoke of a reference cigarette (3R4F).
Important information: It does not necessarily equal a 95% reduction in risk. IQOS is not risk-free.
Important information: It does not necessarily equal a 95% reduction in risk. IQOS is not risk-free.
Better is up to us.
No smoke, less smell than cigarettes, no negative impact on indorr air quality.*
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Important information: This does not necessarily equal a 95% reduction in risk. These products are not risk-free.
*Source: PMI study conducted under ISO standards simulating real-world scenarios and based on threshold limits established by existing air quality guidelines.
Important information: IQOS is not risk-free.
*Source: PMI study conducted under ISO standards simulating real-world scenarios and based on threshold limits established by existing air quality guidelines.
Important information: IQOS is not risk-free.
We IQOS because…
Discover why millions of adult smokers around the world have switched to IQOS.*
**Although IQOS does not produce tar, IQOS is not risk-free, and provides nicotine which is addictive.
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What is IQOS?
IQOS offers a range of heated tobacco, designed to provide a satisfying taste experience without ash, smoke and less smell than cigarettes.
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