A real alternative to cigarettes

IQOS – Why we choose to heat tobacco instead of burning it?

  • No combustion and therefore significantly lower levels of harmful chemicals. 95% less in fact.*
  • No fire means there is no ash and no cigarette smoke smell.
  • Less likely to not bother others around you.
  • No persistent smell on hands, in hair, or on clothing.
Simply take some time to find out whether IQOS is the right alternative for you.

Important information: It does not necessarily equal a 95% reduction in risk. IQOS is not risk-free.

* Average reductions in levels of a broad range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette (3R4F).