IQOS – Why we choose to heat tobacco instead of burning it?
- No combustion and therefore significantly lower levels of harmful chemicals. 95% less in fact.*
- No fire means there is no ash and no cigarette smoke smell.
- Less likely to not bother others around you.
- No persistent smell on hands, in hair, or on clothing.
Important information: It does not necessarily equal a 95% reduction in risk. IQOS is not risk-free.
* Average reductions in levels of a broad range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette (3R4F).