Discover the new IQOS ILUMA device

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This website contains information about our smoke-free products and we need your age to make sure that you are an adult in Lebanon who would otherwise continue to smoke or use nicotine products. Our nicotine and tobacco products are not an alternative to quitting and are not designed as cessation aids. They are not risk free. They contain nicotine, which is addictive. Only for use by adults. Please visit the Important Information page of this website for further risk information.

Introducing IQOS ILUMA

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A smarter and more satisfying experience.

Technology for your seamless experience

With the help of technological breakthroughs, the all-new IQOS ILUMA minimizes your efforts, while allowing you to enjoy tobacco.

Next level tobacco experience

With a wide range of flavours and no smoke or ash, meet TEREA, the expertly blended tobacco sticks made only for IQOS ILUMA.

Do not ingest or disassemble TEREA™ sticks. This product contains a sharp metal part which can cause serious injury if swallowed. Keep out of reach of children.

Two people fist bumping; one holds and IQOS ILUMA device.

Made for each other

IQOS ILUMA's pioneering bladeless SMARTCORE INDUCTION SYSTEM^TM works in harmony with TEREA. Together they redefine the principles of tobacco heating for a more pleasurable experience.

Do not use IQOS ILUMA^TM and TEREATM sticks with previous IQOS^TM generations, as this may cause damage to your device.

IQOS ILUMA PRIME

Most advanced device.

Intuitive by design, effortless and clean.

Discover IQOS ILUMA PRIME

IQOS ILUMA

Familiar.
Enhanced.

Familiar design. Enhanced experience.

Discover IQOS ILUMA

IQOS ILUMA ONE

Pocket-sized.

All-in-one design. Ideal on the go.

Discover IQOS ILUMA ONE.

NEXT LEVEL EXPERIENCE

Thanks to the all-new IQOS ILUMA and TEREA tobacco sticks, you can elevate your experience with real tobacco taste enjoyed in a clean and effortless way.

What is TEREA?

TEREA offers a range of rich tobacco experiences, pronounced aromas, and delicate and cooling taste sensations. TEREA tobacco sticks are designed to be used only with IQOS ILUMA.

Learn more about TEREA